Tuesday, 5 April 2011


Cutting the cake a different way was Incorporatewear’s theme for the work wear and corporation clothing show. To make the point they despatched a hundred boxes of cup cake to companies around the UK.

 The biggest event in the UK corporate clothing calendar, took place at Coventry’s Ricoh Arena on April 5 and 6, attracting visitors from more than 20 countries. Covering all work-related garments, fabrics and systems the Workwear and Corporate Clothing show is an essential event for everyone in the corporate clothing world, from textile manufacturers to end-users.

Jeff Banks co-founder of Incorporatewear was on hand to welcome existing clients Barclays Bank and prospective clients to the stand where the uniforms on show included Virgin Atlantic Airways and Beaverbrooks The Jewellers.

A showcase of stunning Beaverbrooks jewellery added extra sparkle, Paula Cannon, Incorporatewear’s Design and Technical manager created a mesmerizing catwalk show, which featured garments from Coventry Building Society, Virgin Club House and Stagecoach. The pièce de résistance, a stunning wedding dress made totally from recycled pilots’ shirts.

The exhibition also played host to the annual “Workit” conference, debating the latest issues in corporatewear, uniform buying, fabric buying and ethical sourcing. Sally Fairhurst, head of uniforms at Virgin Atlantic Airways, was among the speakers, providing an insight into how Virgin and Incorporatewear control costs without sacrificing style.