Wednesday, 3 August 2011


On Wednesday 3rd August Fashion on the Field was launched by Jeff Banks, supported by Debenhams. An intimate reception was held in the library of the Soho Hotel, W1.

Key press was invited by Debenhams to a breakfast presentation by Jeff Banks which featured models wearing Debenhams occasionwear.

Key photographers and photo agencies were also invited to a photo call in Soho Square where the models posed with Jeff Banks.

Who Attended
The launch attracted over 40 media guests including:
Key fashion journalists

Daily Mail- Liz Hemmings

You- Sinead O’Connell

Press Association- Lisa Haynes

OK!- Emma Gunavardhana Smyth

Good Housekeeping- Nini Khatiblou

Brides- Astrid Joss

Cosmo Bride- Alice Burnfield

Woman- Paula Moore

Drapers- James Knowles

You & You Wedding- Peta Hunt

Key News & Racing Journalists

Daily Star- John Ward

City AM- Bill Esdale

Freelance- Dan Jones

Horse Magazine- Tessa Smyth

Liz Hemmings – Daily Mail

'It is such a great idea, I'm really pleased I was here to launch such a fantastic concept.’
John Ward – Daily Star

‘I look forward to seeing more from Fashion on the Field. Anything that attracts women to the sport is a good thing.’
Emma Gunavardhana - OK!

‘I am so excited to be a part of Fashion on the Field – can’t wait to see what the lovely ladies of York will be wearing at the Ebor!’
Tessa Smyth – Horse Magazine

‘I was thrilled to be invited today and hear all about Fashion on the Field – it’s great to see Debenhams and Jeff Banks behind the sport.’
Nini Khatiblou – Good Housekeeping

‘This really secures Debenhams’ position as the go to destination for racing attire.’
James Knowles - Drapers

‘It is great to see fashion and racing coming together with Jeff at the helm’
Paula Moore - Woman

‘I think our readers will love to hear about Fashion on the Field.’
Phillippa Bloom - You

‘I really hope Fashion on the Field is a huge success, I only wish I could make it!’